2X2 Matrix

Goal
Analyse and compare different ideas or options based on two key criteria.
Time
30-60 minutes
Materials
⦾ Large whiteboard or surface
⦾ Markers
⦾ Sticky notes
⦾ List of ideas or options to be compared
Instructions
Tips
- Choose criteria that are clear, measurable, and relevant to your specific project.
- Ensure all participants understand the criteria and their application.
- Use different coloured sticky notes to differentiate between ideas easily.
- Encourage active discussion and diverse perspectives during analysis.
Background
The 2×2 matrix is a versatile tool used in various fields, including design, business, and project management. Its origins are not tied to a specific source but have been adapted and refined by various design practitioners.
Attachments
Tool Cases
Explore real-world applications of the day in the 2×2 Matrix from the Proportion Global Community below. We also encourage you to upload your tool cases!




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